Another big opportunity we see in the coming year is Event tourism. We definitely expect a surge in travel for concerts or even sport events. Specially the new generation are more than keen in taking out time and spend big money to travel for big events. Specially after covid, people have realized the importance of enjoying life and curating golden moments. They are now, definitely more than happy to spend their money in creating experiences.

In the last few years, Travel & tourism have seen lots of ups and downs. Finally, the industry bounced back really strong in 2023, bringing the smiles back to the stakeholders. The year 2024 looks even more promising with the sustainable surge in demand, especially from Indian markets.

We expect some interesting trends in the coming year in Indian markets. Recently, we got familiar with some holiday concepts like sleep tourism & wellness tourism, which will surely be trending in the coming year as well. With stressful work schedules and complicated lifestyles, more and more people are keen on experiential holiday opportunities. The world is looking for opportunities to relax and rejuvenate – definitely a big opportunity for wellness retreats, yoga and spa destinations.

Destinations like Rishikesh and Pondicherry have seen notable growth in recent times and will continue to grow as people are now looking for holistic destinations to unwind, relax and explore themselves.

Tourists are now becoming more optimistic about visiting offbeat destinations. They are surely looking to come out of shell of conventional travel destinations and explore unexplored.

Another interesting trend we have seen in recent times is that the world is realising the value of Indian traveler. More and more countries are positively opening doors with visa free or visa on arrival options. This is definitely a catalyst for travelers as it saves the costs and becomes an option for people who can even plan to travel at the last moment. They don’t need to plan in advance and apply for visas.

Another big opportunity we see in the coming year is Event tourism. We definitely expect a surge in travel for concerts or even sport events. Specially the new generation are more than keen in taking out time and spend big money to travel for big events. Specially after covid, people have realized the importance of enjoying life and curating golden moments. They are now, definitely more than happy to spend their money in creating experiences.

Another positive sign for the industry is now people are looking for more of curated travel experiences. Specially the HNI segment is more interested in tailored travel experiences, which gives a big hope to travel agent industry. People have started understanding the value of human touch by an expert. They have realized how important it is to speak to a consultant to curate personalized experiences which add wow to their holiday.

2024 definitely looks promising and is the time for the industry to tighten their seat belts and get ready to handle the surge with more responsibility.

 

“The author is the Chairman, Enterprising Travel Agents Association (North India Chapter)”

 

DISCLAIMER: The views expressed are solely of the author and GoYari Travels India does not necessarily subscribe to it. GoYari Travels India shall not be responsible for any damage caused to any person/organisation directly or indirectly.